JUSTIN’S

Justin's has somewhat of a cult following in Boulder, Colorado, hometown of Founder Justin Gold himself. But they were ready to scale from a regional favorite to an awesomely nutty national brand with the launch of their second campaign. 

To help the rest of the country get to know this beloved nut butter company we introduced them to Justin's products and Justin's philosophy on life by using his relentlessly positive and quirky voice to tell the story in a campaign we called “Live a Little Nutty”